The automobile industry has been very competitive since the beginning of automobile manufacturing in the late 1800’s. Many companies have worked their way to the top and stayed on the top due to their quality in engineering and certain successful marketing strategies. One of my favorite companies is Honda, mostly because of its consistent reliability and advanced technology especially in mastering its luxury brand, Acura. According to autos.aol.com, Honda has worked its way to be one of the most successful companies in the world, due to its ambition and determination to manufacture all kind of auto’s, not to mention it competitiveness in the U.S market as a Japanese company. I’m not going to focus on neither the company’s history nor its success in the industry; instead I just want to emphasize how Honda introduces new products to the market and talk about those products.
Marketing is extremely important to every company regardless of what that company is making. So Honda has a very practical marketing strategy, and that is introducing the product to the market as a concept for the first three to eight years before starting the actual manufacturing. In this eight-year window, Honda will listen to critics and read all kind of reviews from certain denigrators and try to fix all dissatisfactions before starting the line for that particular product.
Today, the product to discuss is the new CB 750 sports motorcycle concept first introduced by Honda in 2009 and will begin production in 2015. According to diseno-art.com, “The 2015 Honda CB750 concept was created independently of Honda by designer Igor Chak.” The CB750 concept utilizes an advanced monologue construction, which consists of carbon fiber, aluminum and titanium. The result would be a rigid structure, which is both light and incredibly strong. Located low down in the frame is the 750 cc, four-cylinder engine that is fueled by liquid hydrogen. This is connected to a six speed dual-clutch transmission, and the bike also features launch and traction control.
According to yankodesign.com, “This 2015 Honda CB 750 is a predecessor to the 1970s-80s CB (pictured below.) It’s basically exactly the same, as you can see, except it has some computers on it. Computers! Controlling the tuning. Is that madness? What else we got here…. Front and rear electro-magnetic suspension adjusted, you guessed it; electronically. Sensors show readouts updating every 1/10 a second and can adjust everything on-the-fly. ABS, airbag, and steering damper. Rims designed to be sleek and aerodynamic. Radar technology to “sense an upcoming head-on collision and will automatically slow the bike.”
According to autoevolution.com, “the on-board computer can be controlled through a 5” OLED multi-touch display positioned right on the fuel tank. There are three menus available: GPS, Drive modes and diagnostics.”
Sounds to me like this motorcycle is coming from the future, and I’m extremely excited if not astonished by the technology of this amazing machine. Honda has been receiving some criticism from many sources. First, many Japanese people are unhappy that the bike will first be introduces to the U.S market; Also J.D. Power and Associates criticized Honda for some exaggerated claims, although Honda assured that the bike would surprise everyone in 2015.